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Improve your reach with diverse content: Break away from the same genre!

Komal Pandey, Farah Dhukai, Dolly Singh—what do these social media personalities have in common? Besides being extremely popular, they all have a niche. Plus, time and again, they venture beyond their established content categories to bring a fresh take to the table. This versatility adds to their popularity, which reaches viewers who may not typically engage with their niche-focused content. In today's online landscape, it's more important than ever for creators to test new formats of content to keep their audience engaged and increase followers. By creating a variety of different types of content, you can reach a wider audience and keep your existing viewers engaged. We have put together a few tips to help you diversify your content:

Collage of Komal Pandey, Farah Dhukai, Dolly Singh
Komal Pandey, Farah Dhukai, Dolly Singh

Vary your topics.

When you vary your topics, you're giving your audience a wider range of content to choose from. This can help you attract new viewers who are interested in different topics, and it can also help you keep your existing viewers engaged. For example, Shivesh Bhatia is a baker/chef creator who mainly posts baking content, but he often also posts content like “Influencers decide what I eat in a day” where he lets popular influencers pick out whatever he eats for a day, this helps him broaden the topics he posts about while still maintaining the essence of his content.

Shivesh bhatia

Experiment with different formats

There are different ways to format your content, and each format has its own strengths and weaknesses. For example, blog posts are a great way to share long-form content, but they can be difficult to scan. Videos are a great way to share visual content, but they can be time-consuming to produce. Podcasts are a great way to share audio content, but they can be difficult to find if you don't have a large audience. Experiment with various formats to see what works best for you and your audience. Buzzfeed for the longest time experimented with almost all forms of content, including blog posts and quizzes. Different formats attract different audiences and sometimes age groups too!

Buzzfeed logo on a phone

Use different channels

Don't just post your content on one platform. Share it on multiple social media platforms, your website, and other channels where your target audience hangs out. If your content is seen in more spaces, it is more likely for you to reach new people. Fashion and beauty influencer Ishita Mangal mainly posts on YouTube, but she also uses Instagram as an alternative channel. While she has 547k followers on Youtube, her IG account has 351k followers. Different platforms allow you to connect with different audiences. You have the choice to pick the digital platform that suits your monetization goals and consider it your ultimate destination.

Collage of Ishita mangal

Repurpose your content

Once you've created a piece of content, don't just let it sit there. Repurpose it into other formats, such as turning a blog post into a video or a video into an infographic. This is a great way to get more mileage out of your content and reach a wider audience. For example, if you've written a blog post about how to make a delicious chocolate cake, you could repurpose that content into a video tutorial or an infographic. By repurposing your content, you can reach a wider audience and keep your content fresh.

Collaborate with others

Partnering with other content creators is a great way to reach a new audience and get exposure for your work. You can collaborate on blog posts, videos, or even events. For example, on an international level, David Dobrik makes vlogs where he features several creators that his viewers like to watch, making it beneficial for both the parties. By collaborating with others, you can tap into their audience and reach new people who might not have found your content otherwise.

David Dobrik and his friends in a tennis court
The Vlog squad

Diversifying your content can be a lot of work, but it's worth it in the long run. By creating a variety of interesting and informative content, you can reach a wider audience, build your brand, and grow in your respective platforms.


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