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How to decide what your content should be about?

In the ever-evolving realm that is social media, creators play a crucial role in shaping trends and capturing our attention. But it is never an easy task to decide what kind of content they want to put out. Choosing the right genre is essential as it establishes the influencer's identity, attracts the target audience, and paves the way for success.

Source: Google Images

Take Ranveer Allahbadia, for example. He is a social media entrepreneur, YouTuber, motivational speaker, leadership coach, and he’s still diversifying his content. We’re pretty sure he’s also the most recurring influencer on your feed/explore! There’s a reason why. The content creator consistently built his personal brand over years, by providing his audience a range of topical conversations. He paved his way to the top by listening to what his audience wanted while experimenting with different formats.

To build a story reminiscent of Ranveer's style, here are some tips that can help you select the genre of your content:

Identify your Passion and Expertise

When it comes to selecting a genre, it is important to align your content with what you like and what you know. Take some time to reflect on the topics that genuinely interest and excite you. Authenticity is key in the creator industry. It makes your passion shine through your content, and your audience is more likely to enjoy it.

Let’s look at Diksha Rawat’s content as an example for this. One of her popular reel series is the “Makeup and bak bak '' video intellectual property she built. In the series, Diksha talks to the camera about what she’s feeling about a particular day, topic, or mood while she gets ready to go. What might sound like a ramble to you, sounds like a breath of fresh air to someone else.

There's an ample audience to reach. You need to create content that caters to the one that’s right for you. Consider what you are knowledgeable about, as your expertise will help you provide valuable and credible content to your followers.

Research your Target Audience

Understanding your target audience is vital in selecting the right genre for your content. Conduct thorough research to identify the demographics, interests, and preferences of your potential followers. This information will help you gauge the type of content that will resonate with them. By aligning your genre with the interests of your target audience, you increase the chances of attracting a dedicated and engaged following.

Authenticity is the cornerstone of successful influencer marketing. While it is essential to consider market trends and audience preferences, never compromise your authenticity. The genre you choose should be something you genuinely enjoy and can consistently create content around. Your passion and enthusiasm will shine through your work, creating a genuine connection with your followers.

Analyse Market Trends

Staying aware of market trends is essential for influencers. Understand what genres and content styles are popular and gaining traction within your niche. While it is crucial to stand out and bring your unique voice to the table, understanding the trends can help you position yourself strategically and capitalise on emerging opportunities. Adaptability is key, as the digital landscape is constantly evolving, so be prepared to alter your genre accordingly.

Consider Your Personality and Style

Your personality and style are an integral part of your brand as an influencer. Consider how your personality traits and preferred communication style can influence the genre of your content. Are you more inclined towards humour, education, fashion, travel, or a combination of different genres? Identifying and leveraging your unique characteristics will help you establish a distinct brand identity that sets you apart from others.

Experiment and Gather Feedback

Don't be afraid to experiment with different genres when starting out. This process allows you to explore various content styles and determine what resonates best with your audience. Monitor the response to each genre and gather feedback from your followers. It always helps to pay attention to engagement metrics such as likes, comments, and shares, as they provide valuable insights into the preferences of your audience.

By taking into account your passions, expertise, target audience, market trends, personality, and style, you can make a smart choice that matches your brand and connects with your followers. Remember to be genuine, try new things, and adjust as needed. Ultimately, picking the right type of content will help you build a strong online presence, capture your audience's attention, and set yourself up for success in the ever-changing world of social media.


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